Analytical Solutions
The terms "Analytical" and "Solutions" reflect our commitment to meet the pressing demands of an increasingly competitive and complex philanthropic marketplace. Analytical encompasses the wide range of technologies and tools that provide a new way of doing business for development professionals. Now more than ever, the most successful non-profits know the importance of augmenting the experiential, intuitive side of fundraising with a data-driven, quantifiable approach. Solutions reflects one of Marts & Lundy's longstanding core values: to work closely with each of our clients to define and resolve the most important strategic and operational issues they face. We practice the belief that lasting solutions don't come prepackaged, but grow out of a client-consultant relationship marked by trust, concern, and mutual respect.
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Analysis & Planning
Using a broad range of analytical methods - from diagnostic benchmarking to statistical forecasting, from financial modeling to electronic survey analysis - Marts & Lundy will work with your institution, large or small, to assess its potential and construct a long-term strategy for philanthropic and organizational development. Whether you are preparing for a major capital campaign or moving into post-campaign planning, hoping to grow the annual fund, or looking for metrics to evaluate planned giving performance, our experience and expert analysis can help you untangle the issues and move forward with clarity and confidence. Marts & Lundy will work with you to identify the tools that work best for your situation and budget, yielding definitive answers to your most challenging questions:
- Do we have the prospect capacity to reach our goal?
- How do we justify our need for an expanded budget?
- What is our "next level," and what can we do to get there?
- How do we evaluate our various fundraising programs?
Our Analytical Solutions toolbox includes a wide variety of quantitative analyses, tailored to each client's unique situation. Some of our services include benchmarking, statistical forecasting, and electronic surveys.
IT Management
Untangling the jumbled, constantly changing world of new technologies can be a daunting task for even the most seasoned development officer. The need to make smart decisions has never been more critical, especially when looking at investing thousands, even millions, of dollars on hardware, software, and the people to run and maintain them. Maybe you already have adequate systems in place, but are drowning under the massive flow of donor and gift information entering your organization. Bottlenecks in a complex system can hinder even the most basic functions, from accurately tracking contributions to updating and tracking donor profiles. Marts & Lundy will work side by side with both fundraisers and technical staff to help you develop a technology plan that best fits your overall goals and objectives. Our technology assessments, designed for large or small shops, take you beyond bells and whistles. We will ensure that your technology is driven by your advancement needs, enabling you to enhance constituent relationships and improve fundraising performance. We offer a comprehensive assessment of your organization's databases and advancement software systems and how they relate to one another. We also can provide an ePhilanthropy assessment of anything and everything internet-based, including your website, CRM software, online solicitations, and online event management.
Client Studies
National Trends in Art Museum Philanthropy
Prepared by Marts & Lundy and presented May 6, 2007 at the AMDA meeting in Minneapolis.
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Rutgers University: An Innovation in Benchmarking for Rutgers University
By John Cash, PhD, Senior Consultant, Marts & Lundy
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University of Hawaii: Building Philanthropic Capacity - for Today and Tomorrow
A client study documenting Marts & Lundy's consulting engagement with the University of Hawaii Foundation
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