Diagnostic Benchmarking

Comparing your program’s fundraising performance with the performance of other institutions will help identify fundraising strengths, weaknesses, and opportunities. Marts & Lundy taps historic, empirical data from leading national fundraising databases, often collecting more specific information through online and telephone surveys. Our analysts normalize fundraising data to ensure comparability, lead conversations about what may or may not be driving differences, and build  recommendations for areas and programs at your institution that require attention.

Return on Investment and Cost Analysis Studies

Development return on investment (ROI) and cost analysis studies will help you determine how to best invest in fundraising. To ensure that comparisons among institutions are genuinely “apples-to-apples,” Marts & Lundy has developed a meticulous process that collects investment information (such as staffing and budgets) in a functional manner and that measures fundraising productivity relative to an institution's potential. The outcomes are forward-looking return on investment measures that can guide you through difficult resource decisions.