Prospect Insight

(NOZA, ZoomInfo, and NCOA)

Through utilization of NOZA, Inc., the “world's largest searchable database of charitable gifts”, our Prospect Insight service identifies and examines the gifts that your constituents make to other institutions and organizations. The matching of gifts to donors specifies the recipients, sizes, and types of gifts that your constituents make elsewhere. In addition, ZoomInfo provides business information on your prospects, helping to identify high profile leaders, business executives and owners. This information can be used to qualify and prioritize fundraising efforts and to guide cultivation and solicitation strategies. By suggesting gift capacity as well as giving preferences, and by layering onto this data your institution's wealth screening information, and each prospect's giving history to your institution, Prospect Insight helps you quickly target leadership donors in the annual fund as well as major and planned gift prospects. Included in Prospect Insight is a data file of address changes identified through NCOA.

Prospect Discovery

(NOZA)

For organizations that must create or expand their donor pools, Marts & Lundy’s  NOZA-based Prospect Discovery service provides a refined list of prospects that merit further research and integration into an individual giving/donor relations strategy.  Marts & Lundy analysts conduct a search through the NOZA database to find individuals and family foundations within your market who are $10,000+, $100,000+, and $1,000,000+ donors who give to endeavors similar to yours.

Putting names and numbers to the widest possible major gift donor pool for new initiatives will allow you to cost-effectively develop a strong audience for your vision and your message. We can work with you to develop the strategic communication, cultivation, and solicitation plans for these new prospects.